If you’re in the process of hiring a web designer for your business, it is important to keep SEO in mind. Having good SEO (Search Engine Optimization) on your website helps you rank higher in search engine results, which drives more traffic and leads to more sales. Unfortunately, many web designers don’t have the knowledge or expertise necessary to optimize your site for SEO. Here are 5 signs that you should hire a separate SEO company nz to ensure your website is optimised for maximum visibility and success.
1) They Don’t Ask About Your Goals or Target Audience
A good SEO company nz will ask what your goals and target audience are before they begin creating content or optimizing your website. This helps them create content that is meaningful and tailored specifically to the needs of your audience. If a web designer doesn’t ask about those two topics, chances are they won’t be able to create an effective SEO strategy.
2) They Don’t Suggest Tools To Track Performance
A good web designer should be able to suggest tools such as Google Analytics or Search Console that can help track performance and measure success of their work. If they aren’t suggesting these tools, it could mean they don’t understand how important it is to track performance in order to make informed decisions about future optimization efforts.
3) They Don’t Talk About Keywords
Keywords play an important role in optimizing websites for search engines like Google. Good web designers should be familiar with keyword research and usage so that they can incorporate strategically placed keywords throughout your site as well as in meta descriptions and page titles. If your web designer isn’t talking about keywords, then chances are they’re not incorporating them into their work – leaving your website at risk for being overlooked by potential customers who use search engines like Google.
4) They Don’t Follow Best Practices For Optimizing Content
Quality content is essential for successful SEO, but quality alone isn’t enough – there’s also best practices that need to be followed when creating content if you want it to rank well on search engine results pages (SERPs). These include things like using header tags correctly, including internal links throughout the text, writing alt-text descriptions for images, etc. Good digital marketing agency should be aware of these best practices so that they can use them when creating content on behalf of their clients; however, if yours isn’t talking about them at all then it’s likely that they don’t know enough about SEO optimization techniques to create truly effective content for SERPs.
5) They Don’t Know Anything About Technical Optimization
Technical optimization is one of the most important aspects of successful SEO – from making sure URLs are properly structured so search engines can index them effectively, to ensuring page speed is up-to-par so visitors don’t become frustrated waiting for pages to load; there’s a lot involved with technical optimization that many web designers simply aren’t familiar with or trained in doing correctly. If yours doesn’t seem knowledgeable about technical optimization then it’s likely time to find someone else who can perform this service adequately on behalf of your business.
Conclusion:
It’s important that websites are designed with both aesthetics and functionality in mind – but optimizing them for maximum visibility through proper SEO techniques should always be top priority as well! If any of the five signs mentioned above describe the way your current (or prospective) web designer approaches their work then you may want consider hiring an experienced SEO company nz instead – as having an optimized website is essential if you want more people visiting (and spending money at!) yours!
