If you’re planning on launching a new website or moving your current one, you’ll want to be sure that it ranks well in search results. To do this, you’ll need to conduct an SEO competitor analysis — which is essentially just a way of assessing how your competitors are doing on search engines like Google and Yahoo!
So that you can adapt accordingly. This guide, brought to you by a professional SEO company in Australia, will walk you through some best practices for conducting an effective competitor analysis. With their expertise and insights, they will help you decipher the strategies and tactics employed by your competitors and guide you in determining the right action points for your business.
Get ready to gain a competitive edge and pave your way to success in the digital landscape.
Step 1: Identify Your Competitors
The first step in competitor analysis is to identify your competitors. You can do this by using tools like SEMrush, Ahrefs and Moz. These tools will give a list of all the top sites that rank for the keywords that you want to rank for.
Once you have found these websites, use their organic search traffic reports (included with Moz Pro) or Google Analytics (if they have an account) to find out how many visitors they get from organic search each month.
This will give you an idea of how much competition there is for each keyword or phrase and also help determine which ones are worth targeting because they have low levels of competition compared with other terms related to them (like “how do I clean my oven?” vs “best way clean oven”).
Step 2: Analyse Competitor Websites
Now that you have a list of your competitors, it’s time to dig deeper into their websites.
To do this, we’ll be using Similar Web’s website analysis tool. This will allow us to see how much traffic each competitor receives and where their visitors are coming from. We can also use it to analyse their content strategy and keyword usage (i.e., what types of words they use).
By reviewing on-page SEO elements like title tags or meta descriptions, we can see if there are any opportunities for improvement in these areas as well.
When it comes to analysing competitor websites, the expertise of a professional SEO company in Australia can make all the difference. Just like a skilled detective meticulously uncovers clues, an experienced SEO team delves deep into your competitors’ online presence to uncover valuable insights.
Step 3: Evaluate Competitor Keyword Strategy
In this step, you’ll want to take a look at the keywords that your competitors are targeting. You can do this easily by using the SEMrush Keyword Research tool and entering in one of their websites or domains.
The next thing you want to do is look at how many keywords they are targeting per page, as well as how many pages they have on their website (this will give you an idea of how much effort they’ve put into SEO). If they have more than 5 pages and still haven’t hit 20+ pages worth of content then there’s probably something wrong with their strategy!
You also want to look at where those keywords rank for them on average position wise – if it’s anything above 10th place then it means that there’s room for improvement!
Step 4: Investigate Competitor Backlink Profiles
The next step in your competitor analysis is to investigate their backlink profiles. This will help you understand what types of backlinks they have, how many, and what the quality of those links are.
Backlinks are a major factor in determining search engine rankings because they show that other sites are linking to yours (or not). The more authoritative domains that link to your site–and the better those domains are–the more likely it is that Google will recognise them as being trustworthy sources for information about whatever topic or business category you’re targeting.
Conclusion
Competitor analysis is an essential part of any SEO campaign. It allows you to see where your competitors are strong and weak, as well as what they’re doing right or wrong. This information can then be used to improve your own site’s performance in search engines and better compete with other sites for traffic from potential customers.
If you need someone who can handle your SEO competitor analysis, then hire Professional SEO Company in Australia today and get great results.
